📙論文名稱：
Strategic Supply Chain Management on Customer Loyalty-Case Study for Medical and Health Care Business
📙刊登處：2023 IFKAD國際學術研討會
https://www.ifkad.org/event/ifkad-2023/
📙作者姓名：Min-Ren Yan, Yu Chi Huang
論文摘要：
The global supply chain crisis caused by the COVID-19 epidemic has made previous enterprises vigorously pursue the concept of global procurement and face major challenges. In the past, in order to find suppliers with good quality and low prices, enterprises had to bear the long transportation distance of goods. Now, due to the impact of international shipping congestion, the import schedule of freight is delayed, which not only wastes resources but also affects long-chain logistics. Environmental groups continue to attack. On the other hand, the pressure we are facing now is not only logistics delays and rising freight costs, but also the complexity and risks of logistics. The storm brought by the new crown epidemic is the biggest crisis in the history of shipping and logistics. It highlights the problems of enterprises in global procurement and supply chain risk management. In addition, because products cannot be supplied on time and in sufficient quantities, customers continue to question delivery dates and quality, which is disintegrating the cooperative and coordinated relationships established by various stakeholders over the years, and customer relationships are also facing challenges. (1) Growth in revenue performance Not as expected (2) Supply chain problems lead to a shortage of raw materials (3) Poor management of logistics delays affects product and service quality (4) Loss of loyal customers is more likely to damage the brand image due to poor satisfaction, resulting in lower revenue than expected growth.
Strategic plan: (1) Expand customer base, (2) Optimize logistics system, (3) Continue product innovation capabilities. The purpose of enterprise interactive integration system dynamics is to present the actual operating system structure in the specific model through the process of system dynamics model construction and to disassemble the structure of complex problems and their impact through simulation to find a solution to system Questions as policy guidelines. By using System Dynamics modelling to help examine the complex causal relationship in various strategies, replace long chains with short chains, increase the proportion of localized production, and adopt regionalization in the procurement of raw materials, production, technical cooperation, sales and inventory management, to shorten the lead time and reduce the carbon footprint, and promote the localization of the supply chain. Reducing carbon emissions in long-chain supply chains can improve supply flexibility and shorten new product development time, which is an important part of corporate social responsibility. The improvement of analytical methods for verifying management policies and the quality of verifying decision-making will enable the sustainable system development of corporate and organizations.
